Heidi Cohen has deep experience across variety of marketing forms acquired working with top global businesses as well as startups. She’s created integrated, direct, digital and social media marketing programs across diverse product categories encompassing soft goods, regulated financial services, media, entertainment-related products, and craft-oriented offerings. Heidi Cohen simplifies the complex concepts behind today’s evolving marketing challenges.
Heidi Cohen is an experienced speaker. She gets her audiences motivated and they leave her talks with the ability to go back to work and apply her real life tactics. Heidi doesn’t recycle talks she’s given before. She confers with clients and determines their pain points to ensure her talks are on topic and useful. Among your options are:
- Individual session
Heidi Cohen has over 10 years of teaching graduate level marketing at top universities, associations and businesses. She’s taught small classes to standing room only crowds. Heidi creates her own up-to-date, tailored training materials targeted at your audience. See how your organization can benefit from her tailored training. In today’s dynamic marketing ecosystem, where businesses are scrambling to get their staff up to speed, it’s critical to ensure you can change internal processes, train employees to engage across platforms and keep employee skills up-to-date.
- Graduate courses-in-person and distance
- Corporate training
Heidi Cohen brings her over 20 years of marketing expertise to focus on your organization’s top marketing challenges. She tailors her services to meet your firm’s specific needs including acting as an outsourced marketing executive. Among Heidi’s typical projects are:
- Provide strategic marketing support, especially with online, social media and content marketing.
- Assess current marketing effectiveness.
- Analyze competitive environment.
- Create marketing plans.
- Offer product ideation services to develop products and/or line extensions.
- Perform due diligence for prospective buyers to determine marketing effectiveness and fit.
Writing & Content Development
Heidi Cohen is experienced at creating a wide range of marketing content to help achieve both external and internal business goals. Having grown up in a newspaper family, Heidi understands how to get your audience’s attention and deliver your information to your target audience. Among the content marketing services Heidi offers are:
- White papers
- Corporate presentations (written for executives to present)
- Series of articles (either ghost written or in her name)
- One-off articles and blog posts
- Other corporate communications