International Women’s Day: Social Media Thought Leaders
Since women are naturally social, it’s no surprise that they dominate social media platforms. Specifically, 86% of women have at least one social media account where they spend an average of twelve hours a week. And, women involved in social media tend to be more influential than women in general according to research by Weber Shandwick and KRC Research.
Given these statistics, it’s interesting that women run none of the major social media entities. That said, Sheryl Sandberg, formerly of Google, is Facebook’s Chief Operating Officer and Caterina Fake co-founded both Flickr and Hunch.
In honor of International Women’s Day, here are ten women who have changed and shaped how we view social media. While many of these women aren’t household names, don’t let that fool you. Each is a powerhouse in her area of expertise. They’ve learned by being in the trenches and it’s worth your time to follow them and read what they have to say.
- Connie Benson is Dell’s Senior Manager of Global Social Media and Community Strategy. A librarian by training, Connie helped develop the role of Community Manager and related Community Strategy (and is footnoted on Wikipedia!) For anyone considering the power of blogging, her article, The ROI of Blogging and Personal Brand Building, is a must-read.
- Megan Berry is the Director of Community at RebelMouse, the new startup that wants to be your personal homepage and is continually updated with information from other social media platforms. Before joining RebelMouse, Megan was the marketing and community manager at Klout. If you want to know where social media is going, just follow Megan. She’s at the companies everyone will be talking about next year.
- Sandy Carter has helped define Social Business from inside IBM where she’s worked for over twenty years. As the Vice President of Social Business Evangelism and Sales, this powerhouse has found time to write several books on the subject including, Get Bold: Using Social Media to Create a New Type of Social Business.
- Gini Dietrich is a PR dynamo. Don’t get fooled by the word PR, Gini gets how marketing in today’s hyper-connected, social media world should work. In addition to expanding her blog, Spin Sucks, she and Geoff Livingston wrote Marketing In The Round, a great book about integrating the various components of today’s marketing mix.
- Ann Handley has been testing the limits of content and social media for years. She was one of the co-founders of ClickZ and is currently the Chief Content Officer at MarketingProfs. Ann co-authored Content Rules with C.C. Chapman. Ann is the poster child for content marketing.
- Rebecca Lieb has been the transformative force behind many large content sites. Currently, Rebecca is part of Altimeter where she focuses on digital advertising and media analysis. As a marketer and a content creator, Rebecca really understands how social media, content marketing and search all come together. Check out her books Content Marketing and The Truth About Search Engine Optimization. Also take a look at her research and presentations on Slideshare.
- Jessica Lawrence is the Managing Director of the New York Tech Meetup. She’s helped transform this community into a 26,000-member non-profit organization. If you’ve got a startup in New York City, their monthly meeting is where you want to be seen.
- Hilary Mason is Bit.ly’s Chief Scientist. Quiet and unassuming, Hilary is one really bright woman. She not only understands and can manipulate humongous amounts of data, but also she can translate the findings into easy-to-understand language—that’s no easy feat.
- KD Paine runs KD Paine and Partners. Maybe it’s her practical New England background but Katie approaches social media from an analytical perspective.
- Mari Smith is known for wearing her signature turquoise. She’s one of the go-to people on the subject of Facebook marketing. But don’t pigeonhole this social media smartie! Mari wrote The New Relationship Marketing, a book that provides a road map for stepping into the social media ecosphere and building a following.
Each of these women is a thought leader that pushes the boundaries of social media from the inside out. They are pathfinders in the ever-expanding world of social networks.
Who do you think are the most influential women in social media?
Hat tip to Frederic Gonzalo for inspiring this post!
BTW–You can meet a number of these women at Social Media Marketing World. Order by March 8th and save $150! (W00t!)
By Mark W. Schaefer and the RISE Community.
This book belongs on every marketer's bookshelf!
It's a big book of strategies and tips on everything Marketing with contributions by 36 authors from 10 different countries, each an expert on a subcategory of marketing.
Mark Schaefer is a well-known author and popular speaker. His books include Belonging To The Brand, Marketing Rebellion and Known. (BTW, AMG's CTO, Larry Aronson, wrote the chapter of Search Engine Optimization.)
Table of Contents
|Part One: Strategy fundamentals|
|1||Marketing Strategy||Samantha Stone|
|2||The Four Ps of Marketing||Robbie Fitzwater|
|3||Marketing Research||Marci Cornett and Frank Prendergast|
|4||Consumer Behavior||Scott Murray|
|6||Customer experience||Lisa Apolinski|
|7||Marketing Measurement||Bruce Scheer|
|Part Two: Content Strategy|
|8||Content Marketing Strategy||Karine Abbou|
|10||Podcasts||Marion Abrams + Chad Parizman|
|11||YouTube and video||Laura Vendeland Doman|
|12||Livestreaming||Ian Anderson Gray|
|13||Messaging & Copywriting||Giuseppe Fratoni and Al Boyle|
|Part Three: Social Media|
|14||Social Media Strategy||Kami Watson Huyse|
|18||M Valentina Escobar-Gonzalez, MBA|
|20||Digital advertising||Jules Morris|
|Part Four: Marketing Standards|
|21||Direct Mail||Jeff Tarran|
|22||Email Marketing||Robbie Fitzwater|
|24||Traditional (print ads, billboards, radio)||Rob LeLacheur|
|25||Promotional Products Marketing||Sandee Rodriguez|
|26||Strategic Communications / PR||Daniel Nestle|
|28||Community Building||Fiona Lucas|
|Part Five: What's Next|
|29||Personal Branding||Mark Schaefer|
|31||Web3 (NFTs/tokens)||Joeri Billast|
|32||Artificial Intelligence||Mary Kathryn Johnson|
|33||Experiential marketing/UGC||Anna Bravington|
Photo Credit: http://www.internationalwomensday.com/