Top Marketing Books: Experts Recommend the Best!

Andrea Vahl

The Dip by Seth Godin because it was the first book that I read about the entrepreneurial roller coaster and it got me through a tough dip in my own business.
The War of Art by Steve Pressfield. It helps you break through blocks in creativity and motivation.
Influence: The Psychology of Persuasion by Robert Cialdini to help understand why people make the decisions they do.


Laura Vanderkam – Author of I Know How She Does It: How Successful Women Make the Most of Their Time

The Elements of Style by Strunk & White made me a better writer. I discovered this book in 10th grade and it saved me a lot of wordiness over the years!


Mark Wachen  of  Upstage Ventures

Predictably Irrational: The Hidden Forces That Shape Our Decisions, Dan Ariely
The Signal and the Noise: Why So Many Predictions Fail-but Some Don’t, Nate Silver
The Tipping Point, Malcom Gladwell


Joanna Wiebe of Copy Hackers, where startups learn to convert like mofos.

Influence, Robert CialdiniIt’s the perfect intro to the subtleties of getting people to say yes.
How to Win Friends and Influence People, DaleCarnegie – Like the Cialdini text, it gets to the yes… but it does so in a more organic and less studied way.
Scientific Advertising, Hopkins – There are about 3 foundational copywriting books, and this is one of them. Most successful CROs and copywriters read this book at least once a year.


Nick Westergaard – Author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small and host of the Social Brand Forum in Iowa.

Youtility, Jay Baer – There’s not a better book on why you have to create useful marketing today.
Primal Branding, Patrick Hanlon – It’s a great formula for brand building today.
Everybody Writes, Ann Handley – Because everybody does and everybody should write better.

Pamela Wilson – Author of Master Content Marketing.

The 12-Week Year by Brian P. Moran and Michael Lennington helped me come up with a plan and a method for getting the first draft of my book written in three months.
Predictable Success by Les McKeown helped me to finally understand (and have a name for) the common stages businesses go through as they grow. Doesn’t sound very exciting but it blew my mind (in a good way).


Dennis Yu  Co-author of Facebook Nation (Now in its second edition and in over 1,000 universities.)

Founders at Work: Stories of Startups’ Early Days, Jessica Livingston – I like this book since you hear direct, in-the-trenches stories from founders who grew major companies. It gives a view into what startups are really like– the actual issues, emotional struggles, and roller coaster ride.


Top  Marketing Books bottom line:

No matter where you are in your marketing career it’s crucial to keep reading.

Pay attention to what your influencers and peers say. Further take the time to understand the key concepts to improve your marketing.

Like many of you, I’m busy. 

But I still find time to read the top marketing books.


Because the top marketing books deliver the author’s most concise and organized thoughts in one place. 

This includes prolific thought leaders like Godin, Handley, Pulizzi and Scott. (Read anything and everything by these folks!)

But remember—a book doesn’t do anything if it just sits on your desk or bookshelf.

You have to read it!

Don’t like to read?

Get an audio version and listen to it.

Just consume the content.

Happy Marketing,
Heidi Cohen

Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies.
You can find Heidi on FacebookTwitter and Google+.


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Note: This article is an update of a post originally published on September 7, 2016.
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All book titles are Amazon affiliate links.

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