Top Marketing Books: Experts Recommend the Best!

Michael Brenner of Marketing Insider Group. Author of The Content Formula

Content Rules, Ann Handley
Epic Content Marketing, Joe Pulizzi
All Marketers Are Liars / Tell Stories, Seth Godin

 

Rich Brooks, of Flyte New Media and Agents of Change.  Author of The Lead Machine

Permission Marketing by Seth Godin. It completely changed the way I looked at marketing and how to reach and engage people.
Influence: The Psychology of Persuasion by Dr. Robert Cialdini. His “six weapons of influence” is an amazing framework to understand people and how you can get them to take action…for good or evil.

 

David Cancel of Drift.  Author of HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands

The One ThingGary Keller. This is the book the aligns everything we do at Drift. Focus on the one thing. The big rocks. If you chase two rabbits, you won’t catch either.
Ego Is The Enemy, Ryan Holiday. The one thing we all fight everyday — our egos. “Success is intoxicating, yet to sustain it requires sobriety. We can’t keep learning if we think we already know everything.”

 

Dorie Clark – Author of Stand Out and Reinventing You.

Made to Stick: Why Some Ideas Survive and Others Die, Dan & Chip Heath – Malcolm Gladwell showed us that some ideas can go viral. Dan & Chip Heath show us, as marketers, what we can do to make that happen.
Purple Cow, Seth Godin – A classic that hammers home the value of being unique.
Duct Tape Marketing, John Jantsch – It’s easy to get all fancy with new digital tools. But marketers really need to understand the basics, and Jantsch delivers.

 

Heidi Cohen, of Actionable Marketing Guide and Riverside Marketing Strategies.

Positioning: The Battle For Your Mind, Al Ries and Jack Trout – This slim book is still relevant in today’s information filled world. As a marketer, you must break through and get your audience’s attention. How do you join their inner circle?
The New Rules of Marketing & PR, David Meerman Scott – Scott understood how the Internet would change marketing and PR forever. Even better, Scott’s views continue to evolve.
Permission Marketing, Seth Godin – This book marked a turning point in marketing. You can no longer push information to your audience whether it’s online or offline. You need to give your potential audience a reason to pay attention.

 

Andy Crestodina of Orbit Media. Author of Content Chemistry

The Best Damn Web Marketing Checklist, Period! Stoney deGeyter. It’s a reference guide. It’s meant to be pulled off the shelf the next time you make an email template, product page or button. It contains a checklist for items to include for almost everything in your marketing. But you’ll find yourself flipping through and scoring your past actions against Stoney’s considerable knowledge. You’re sure to find a few things you missed. Check your work against Stoney’s checklist.
Sharology, Bryan Kramer There’s a lot written about how to get your content shared. But Kramer goes a lot deeper. It covers the big picture of the sharing economy and why this mega trend is so important. Kramer also covers the practical side of the simple act of sharing yourself. This isn’t just another high-level look at a well-covered topic. It’s both comprehensive and actionable.
Predictably Irrational, Dan Ariely For a lot of us, this book started us on a journey into the hidden side of behavior and decision-making. If you thought Freakonomics was interesting, go deeper with Ariely. The topics and examples are closer to our daily actions as consumers, so you’ll find yourself thinking about this one long after you put it down.

 

Andrew Davis Author of Town INC: Grow your business. Save your town. Leave your legacy

The Wizard of Ads by Roy H. Williams is such a great resource for amazing marketing insight and smart creative thinking. I love this book.
Everybody Writes by Ann Handley, significantly changed (for the better) the way I write. I’m deeply appreciative of this book!

Guillaume Decugis of Scoop.it

So You Think You Can Write? The Definitive Guide to Successful Online Writing, Julia McCoy – This is a very clear, educational and articulated methodology to write better content for marketing by an author who’s an entrepreneur and practices what she preaches.
Curate This: The Hands-On, How-To Guide To Content Curation, Steve RosenbaumCurate This is strategic and inspiring while being practical at the same time. Rosenbaum explains clearly why more content curation is needed and how to do it a successfully.
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution, Brian Solis – Brian Solis challenges the status quo and makes the case for the key trends that will disrupt the way we do business.

 

Pawan Deshpande, of Curata and author of The Definitive Guide to Content Curation ebook.

Global Content Marketing, Pam Didner. Pam’s book provides a comprehensive walk through of content marketing.  While other books do this, her perspective is unique because it delves into the peculiarities and subtleties of creating content for a global audience drawn upon decades of experience at Intel.
Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11, Jason Miller – Jason’s book is my go-to book for tactical tips and tricks for social and content marketing all wrapped around a rock-n-roll theme that keep it entertaining.
Digital CMO’s Guide to Marketing Measurement: Think Like a Submariner for Operational Success, Bryan Semple – Bryan draws direct analogies from his time as a nuclear submarine commander to running marketing as a CMO.  I learned a lot about his data-driven and measured approach to anything related to marketing.

 

Pam Didner, author of Global Content Marketing. (Get a free chapter of the book).

Ogilvy on Advertising, David Ogilvy  – Although written in 1983, his advice is still timeless.  “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
Presentationzen, Garr Reynolds. I am a minimalist.  This book showed me how to create presentations with fewer words and visuals.  “Simplicity is powerful and leads to greater clarity, yet it’s neither simple nor easy to achieve.”  Create your slides with understated elegance.  I love the word “understated”.
Made to Stick, Chip and Dan Heath – Contextualize your messages and benefits in terms that are more human, and more every day. Make your messages simple, unexpected, concrete, credible and emotional.
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