Best Business Books: 50+ Marketing Experts Will Make You Smarter

Mark Wachen – Upstage Ventures

Freakonomics, Steven D. Levitt
Moneyball, Michael Lewis
Steve Jobs, Walter Isaacson


Nick Westergaard – Author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small and host of the Social Brand Forum in Iowa.

To Sell is Human, Daniel Pink — It’s the best modern book on sales because we’re all in sales, really.
No One Understands You and What to Do About It, Heidi Grant Halvorson — a must-read for anyone working with others — especially marketers


Joanna Wiebe – Creator of Copy Hackers, where startups learn to convert like mofos. Her ebooks have 30,000+ copies and she’s spoken at 50+ international marketing conferences.

Made to Stick, Chip & Dan Heath – The concept of stickiness is so powerful. By unpacking what’s made past campaigns and brands stick, the Heath brothers have helped a generation of marketers stop generating fluff. The world should thank the Heath brothers.
Snow White, Donald Barthelme – This book is waaaay out of the realm of marketing. It’s a poststructuralist novel that deconstructs the Snow White fairy tale. As it does, challenges the way we write and read. If you want your words to stick, this book is an intense study in rhetoric and composition.


Dennis Yu – Co-author of Facebook Nation (Now in its second edition and in over 1,000 universities.) What happens when Facebook knows everything about you? What can they do and what should you do?

Snow Crash, Neal Stephenson – Deals with the worlds of AR/VR– exploring the issues we face as a society and businesses. You could get 100 viable product ideas if you read carefully.
Down and Out in the Magic Kingdom, Cory Doctorow – It’s a hilarious, short, touching book on virtual currency. It’s not boring. Even better, it’s more informative than any blog or commentary by “social media experts”.


Top Business Books bottom line:

Books can teach you a lot about business – regardless of your specific career. What matters is that you continue to read and learn about the world and the people in it.

Look at what these marketing influencers selected as their top business books.

It’s not just about business!

From a traditional library perspective, you’re covering a lot of the catalog. There’s a lot of fiction as well as self-help.

The top business books bottom line for marketers: Just read – Anything and everything.

It’s a great habit.

If you don’t like reading or don’t have time, try audio books. All you have to do is listen.

I dare you.

Read a top business book to help your marketing and your career!

Happy Marketing,
Heidi Cohen

Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies.
You can find Heidi on Google+, Facebook and Twitter.

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Note: this article was originally published on October 3, 2016. It has been extensively expanded and updated.

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