ZMOT

Marketing: The 4 Moments of Truth [Chart]

Posted on September 8, 2022 by Heidi Cohen in Marketing, Social Media | 4 Comments

Do you understand marketing’s 4 moments of truth? They’re important to providing your customers with content marketing to support their purchase process.

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Content Marketing Triggers: What You Need To Know

Posted on April 30, 2014 by Heidi Cohen in Content Marketing |

Are you providing the content your target audience needs? Here are 4 content marketing triggers, related customer questions, and the content to offer them.

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10 Brand Tactics For Your 2014 Marketing Plans

Posted on October 24, 2013 by Heidi Cohen in Branding | 3 Comments

Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.

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What Content Marketers Can Learn From Baseball

Posted on July 19, 2013 by Heidi Cohen in Content Marketing | 1 Comment

Content marketers can learn important lessons from baseball. Here are seven content marketing lessons that baseball can teach to make you a content marketing champion.

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