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Zero Moment of Truth
Marketing: The 4 Moments of Truth [Chart]
Do you understand marketing’s 4 moments of truth? They’re important to providing your customers with content marketing to support their purchase process.
10 Brand Tactics For Your 2014 Marketing Plans
Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.
Tags: Brand, Brand tactic, Brand Z, Chart, Jay Baer, Millward Brown, Trust, Zero Moment of Truth, ZMOT
Social Media Is A Team Effort [Chart]
Social media is a team effort. Here are 12 roles to include in your cross organizational social media team plus 3 other non-employee representatives you can’t overlook when it comes to corporate social media.
Tags: Brand, Zero Moment of Truth
