Zero Moment of Truth

Marketing: The 4 Moments of Truth [Chart]

Posted on September 8, 2022 by Heidi Cohen in Marketing, Social Media | 4 Comments

Do you understand marketing’s 4 moments of truth? They’re important to providing your customers with content marketing to support their purchase process.

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10 Brand Tactics For Your 2014 Marketing Plans

Posted on October 24, 2013 by Heidi Cohen in Branding | 3 Comments

Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.

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Social Media Is A Team Effort [Chart]

Posted on August 1, 2013 by Heidi Cohen in Social Media | 8 Comments

Social media is a team effort. Here are 12 roles to include in your cross organizational social media team plus 3 other non-employee representatives you can’t overlook when it comes to corporate social media.

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