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Zero Moment of Truth
10 Brand Tactics For Your 2014 Marketing Plans
Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.
Tags: Brand, Brand tactic, Brand Z, Chart, Jay Baer, Millward Brown, Trust, Zero Moment of Truth, ZMOT
Social Media Is A Team Effort [Chart]
Social media is a team effort. Here are 12 roles to include in your cross organizational social media team plus 3 other non-employee representatives you can’t overlook when it comes to corporate social media.
Tags: Brand, Zero Moment of Truth
Marketing: The 4 Moments of Truth [Chart]
Do you understand marketing’s 4 moments of truth? They’re important to providing your customers with content marketing to support their purchase process.
