Social Media Costs
Posted on July 27, 2010 by Heidi Cohen in Marketing Metrics, Social Media | 2 Comments
7 Expense Factors to Monitor Extending beyond the “cool” factor, social media’s increasing marketing usage is partly attributable to its perception of being “free”. Fueling this view are the success stories of small businesses for whom social media levels the competitive field by extending their reach using sweat equity in lieu of hard dollars. While it’s easy to believe that social media marketing is easy and relatively low cost, but before you launch your social media campaign, assess how these rarely publicized components can effect your profitability.
Can you hear me now? – 8 Ways social media has transformed customer service
Posted on July 2, 2010 by Heidi Cohen in Market Research Insights, Social Media | 1 Comment
Social media gives consumers a wide variety of websites and formats to talk to companies and other customers. When companies don’t meet consumers’ expectations, they use social media to communicate with other customers. Here are 8 ways that social media has changed customer service. Please read on …