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Don’t Cry Over Flat Social Media Usage: What Your Business Must Do Now [Research]

Is marketing ready for flat social media usage? Social media research shows the free lunch is over. Understand how social media marketing matured. Use these 10 social media marketing tactics to adapt your business to the new normal.

Tags: Blogs, BuzzSumo, Content Saturation, Facebook, LinkedIn, Product Life Cycle, small business, Social Media Charts, Social Media Data, Social Media Examiner, Spin Sucks, Trust, Twitter, UMass Dartmouth, YouTube

Fortune 500 Business Social Media Use: What Your Peers Are Doing [Research]

Posted on November 7, 2017 by Heidi Cohen in Market Research Insights, Social Media |

Understand Fortune 500 business social media use with in-depth analysis of UMass Dartmouth research. Includes charts and 20+ social media tips to succeed.

Tags: BuzzSumo, Facebook, Fortune 500, Instagram, LinkedIn, Pinterest, Roche, SnapChat, Twitter, University of Massachusetts Dartmouth, YouTube

Authority Content – Book Interview

Posted on September 3, 2016 by Heidi Cohen in Content Marketing, Search | 2 Comments

Authority Content provides a simple process that any company can use to break through the noise. It doesn’t matter whether you’re the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product – this powerful strategy will work for you.
Built on the “3 Ps” framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.

Tags: Melbourne SEO Services, problogger, TEDx, YouTube

2016 Social Media Marketing Platforms: 5 Key Trends

Posted on June 7, 2016 by Heidi Cohen in Market Research Insights | 8 Comments

Which 2016 Social Media Marketing Platforms should you use? Research analyzed to guide your marketing. Includes top 5 trends of 2016 (with charts).

Tags: Chart, Facebook, google+, Instagram, LinkedIn, Pinterest, Social Media Examiner, Twitter, UMass Dartmouth, YouTube

How To Drink From The Social Media Fire Hose

Posted on April 26, 2016 by Heidi Cohen in Social Media | 3 Comments

Want to avoid drinking from the social media fire hose? Here’s a 5 Step business social media marketing plan to get you on track. Integrates with your marketing plan.

Tags: Blogging, Chris Brogan, Facebook, Instagram, LinkedIn, Social Media Marketing World 2016, YouTube

Buffer Is Losing Social Media Traffic: Are You?

Posted on November 18, 2015 by Heidi Cohen in Content Marketing, Social Media | 1 Comment

How to avoid a social media traffic decline

Paying attention to your social media traffic? If not, you may be surprised. Case study Buffer Social Media Traffic #FAIL. With tips & charts to help you.

Tags: Buffer, BuzzFeed, Gini Dietrich, Hubspot, Jay Baer, Jon Loomer, Kevan Lee, Leo Widrich, Mike Stelzner, Neil Patel, Social Media Examiner, YouTube

2015 Fortune 500 Social Media Use [Research]

Posted on October 28, 2015 by Heidi Cohen in Market Research Insights, Social Media | 1 Comment

Research to help your social media marketing. 2015 Fortune 500 Social Media Use by UMass Dartmouth with charts and examples to aid all size companies.

Tags: Chart, Facebook, Foursquare, google+, Instagram, LinkedIn, Pinterest, Twitter, UMass Dartmouth, YouTube

Social Media For B2B Content Marketing Distribution

Posted on October 12, 2015 by Heidi Cohen in Content Marketing, Social Media |

Want to enhance your B2B content reach? 10 tactics for social media for B2B content marketing distribution based on research. Includes data and charts.