To pull back the curtain on the content creator’s process, I interviewed content marketing expert par excellence Jay Baer, one of the social media superstars. Jay not only has a top rated social media and marketing blog but he’s also just laid out the content creation process in a way that makes it easier to accomplish with his new book, Youtility, a book that hit the bestseller charts.
The dirty little secret of blogging is that your prospects and readers don’t give a damn about your blog. They care about their needs, getting answers their questions quickly and easily, and being entertained. As long as your blog does this, they’ll keep reading it. Here are five ways to make your readers care about your blog.