Dealstorming – Book Interview
“Dealstorming” is Tim Sanders’s term for a structured, scalable, repeatable process that can break through any sales deadlock – “a Swiss Army knife for today’s toughest sales challenges.”
Dealstorming drives sales innovation by combining the wisdom and creativity of everyone who has a stake in the sale. The key is adding people from non-sales areas of your company, making them collaborators early in the process. That will help them own the execution and delivery after the deal is done.
Tags: broadcast.com, deal team, Yahoo
Mobile App Ecosystem: Tap Into Audience Attention
Understand the mobile app ecosystem and how to tap into its audience’s attention. Includes research, charts and marketing tactics.
Tags: Chart, comScore, mobile app, Nielsen, Yahoo
Millennials: Everything Marketers Need To Know In 2015
Marketing to millennials? Here’s the inside dirt on what 2015 millennial shoppers seek based on research (charts and tips included.)
7 Brand Attributes For A Social Media, Mobile World
Is your branding only skin deep? Here are 7 brand attributes for a social media, mobile world with questions to get you on track. Based on Yahoo’s new logo.
Tags: Apple, Brand attributes, IBM, Jon Stewart, Maslow hierarchy, Steve Jobs, Yahoo
25 Mobile Research Charts to Guide Your 2012 Marketing
Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others.
To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts to help you to better understand how the mobile landscape has evolved.