word of mouth

The Ultimate Guide To Celebrate Your Customers

Want to improve marketing ROI? Then celebrate customers using these 100+ tactics to thank, reward and delight your audience.  Use unexpected customer service, gifts and other options to win customer loyalty and deepen relationships. Includes data charts and examples.

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Likeable Social Media – Book Interview

Likeable Social Media cover

The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites!

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

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Contagious: Why Things Catch On – Book Interview

Contagious book cover

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Read Heidi Cohen’s interview.

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Why Your Content Marketing Requires A Story

Is your content marketing difficult to understand? If so, incorporate a story. Here are 5 actionable storytelling tips to make your content memorable.

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