WIlliam J. ward

27 Marketing Wishes for 2012

Posted on January 12, 2012 by Heidi Cohen in Marketing | 2 Comments

Want insight into how marketers think? To find out, I asked twenty-seven marketing experts across a range of specialties what their wish was for 2012. While it sounds like an easy question to answer, I was surprised by the responses. Read these twenty-seven marketing wishes for 2012 and you’ll discover marketers are eternal optimists as well as learn where their frustrations lie.

Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Cathy Halligan, Dave Kerpen, Deborah Weinstein, Greg Jarboe, Heidi Cohen, Howard Greensteinn, Jeanniey Mullen, Jim Siegel, Jim Sterne, Lisa Buyer, Luke Brynley-Jones, Margie Clayman, Mark Schafer, Marketing Forecast, Matt Blumberg, Matt Fioretta, Michael Pinto, Peggu Fitzgerald, Rebecca Lieb, Rick Dragon, Sally Falkow, Sam Decker, Sam Fiorella, WIlliam J. ward

2011 Marketing Book Recommendations By 12 Experts

Posted on December 30, 2011 by Heidi Cohen in Marketing Resources | 2 Comments

Regardless of your format of choice, hardcover, paperback or ebook, 2011 produced a bookshelf full of great marketing titles as well as more general business books. Here are the recommendations of twelve marketing experts on their marketing book choices for 2011.

Tags: 2011, BL Ochman, Dave Kerpen, David Berkowitz, Deborah Weinstein, Lisa Buyer, Lisa Gerber, Margie Clayman, marketing books, Michael Pinto, Peg Fitzpatrick, Sam Decker, WIlliam J. ward

You Must Read This: 12 Experts Pick Their Favorite 2011 Blog Posts

Posted on December 29, 2011 by Heidi Cohen in Blogging | 2 Comments

What was the best of 2011’s blog posts? It’s a difficult question since, as Lisa Gerber points out, a lot depends on what’s happening at the time and what stands out on a particular subject. Further, take my word for it, writing strong, compelling content on a regular basis is hard work. Because bloggers craft posts on a regular basis, there are a lot of options from which to choose. To help me, I asked twelve experts for their input. Here are their choices and commentary.