How to Increase Social Media Engagement [Research]

On many social media communities, members tend to participate in a 90%/9%/1% ratio. Specifically, 90% lurk or passively consume content, 9% take a small action such as sharing, commenting or voting requiring limited commitment or time, and 1% create content or actively engage or influence others. This information is an important element of a social media persona. Here are 4 social media findings and 6 tactics for marketing on social media. Source: Heidi Cohen’s Actionable Marketing Blog

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Facebook: How to Maximize Earned Media [Research]

The Beatles had it right when they sang “Can’t Buy Me Love.” No matter how much money marketers spend, they still can’t buy consumer love. But on  social media, you can earn it!  Not all social media marketing campaigns are equally effective at generating earned media in the form of engagement based on Wildfire’s analysis. Here are three Facebook research findings and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog.

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