Waynette Tubbs

How To Reuse Your Content Marketing

Posted on July 2, 2013 by Heidi Cohen in Content Marketing | 6 Comments

To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues so that it’s not duplicate content. Here are twenty definitions from top content marketing experts.

Tags: Arnie Kuenn, Barry Feldman, Barry Graubert, CC Chapman, content, Dan Blank, Jake Sorofman, Jason Miller, Joe Pulizzi, Kelly Hungerford, Lindsay Bell, Michael Brenner, Michael Kolowich, Nate Riggs, Neil Patel, Pawan Deshpande, Rebecca Lieb, Repurpose, reuse, Ric Dragon, Spin Sucks, Todd Wheatland, Waynette Tubbs

Content Marketing: How to Capitalize on Breaking News and Trending Topics

Posted on June 21, 2013 by Heidi Cohen in Content Marketing | 1 Comment

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say.

Tags: Altimeter, Arnie Kuenn, Barry Feldman, Barry Graubart, CC Chapman, Content Marketing Institute, Content Matters, Curata, Dan Blank, Dave Kerpen, David Meerman Scott, Dragon Search, Heidi Cohen, Jake Sofofman, Jason Miller, Joe Puluzzi, Kelly Hungerford, Kiss Metrics, Likeable Media, Lindsay Bell, Marketo, Michael Brenner, Nate Riggs, Neil Patel, newsjacking, Paper.li, Pawan Deshpande, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, SAP, SAS, Spin Sucks, Vertical Measures, Waynette Tubbs, We Grow Media

20 Experts Select Key Content Marketing Metrics

Posted on June 10, 2013 by Heidi Cohen in Content Marketing, Marketing Metrics | 3 Comments

To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics. Source: Heidi Cohen’s Actionable Marketing Blog