New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Read Heidi Cohen’s interview.
Seeking viral social shares for your content marketing? Here are 3 keys to improve your reach based on data from Upworthy, Fractl and TrackMaven. Charts too
Viral social media success-3 tips straight out of Upworthy’s playbook to improve your chances with each share. Includes data and charts.
Posted on August 13, 2012 by Heidi Cohen in Content Marketing |
When it comes to content marketing, the advice experts often give is create remarkable content. Why? It attracts readers, shares and sales. More importantly, remarkable content tends to go viral. Here are three elements to increase content virality and three secrets to remarkable content. Source: Heidi Cohen’s Actionable Marketing Blog