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Is Your Business Building Content Marketing Assets?
Are you creating enduring corporate assets with your content marketing? This requires thinking beyond a specific piece of content or sale to building owned media entities. Here are seven forms of content marketing assets that contribute to the long term health of your business and related content marketing tips.
Tags: Blog, Content asset, Email, event, mobile app, podcast, Video, Website
Video Content Marketing: Are You A Super Star?
YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Android, Content Marketing Institute, Conviva, Gen C, Generation C, google+, iOS, MarketingProfs, Mobile, Nielsen, Research, Sharethrough, smartphone, Tablet, Video, YouTube
7 Content Formats Every Marketer Needs In 2013
Content marketing is part of 2013’s marketing mantra, at least for brand marketers. Over 90% of brand marketers have or plan to have a content marketing strategy this year according to research by Outbrain and Econsultancy. Whether you’re a content marketing newbie or an experienced content creator, your 2013 content marketing plans should include these seven content formats.
Tags: Blog, Email, Social Media, Video, Website
26 Actionable Content Marketing Options and Tips [Chart]
Here are twenty-six B2B content marketing options and how they help your business. Further to improve your information’s marketing effectiveness, actionable content marketing tips are included. (Note: Usage percentage is based on Content Marketing Institute and MarketingProfs 2013 content marketing research.) Table with actionable tips included.
Tags: Blog, ebook, incographic, Magazine, Social Media, Video, webinar, white papers
30 Insider Tips To Extend Your Content Marketing (Without Really Working)
One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs, face is having enough fresh content to meet customer needs and feed social media.
[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job
Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms. Includes detailed options and an infographic.
5 Ways Social Media Boosts B2B Marketing [Examples]
Since social media participants mainly use these platforms to engage with family and friends, it’s not surprising B2B marketers aren’t leading the social media charge. That said, social media can help B2B marketers achieve their business objectives. Here are five social media options for B2B marketers with examples. (Research and B2B examples included). Source: Heidi Cohen’s Actionable Marketing Blog
Tags: B2B, Blog, Photo, Slideshare, Video
Why Online Video Is Hot [Research]
Online video is hot. While traditional television viewing has remained stable, consumers are slowly changing their viewing habits. Concurrently, marketers are looking to online video to expand their content marketing offering and advertising options. Further, online video enables media entities, stars, marketers and individuals to contribute to the format’s evolution. Digitas’ NewFront examined a variety of different offerings. Here’s the data to explain the market (complete with charts) and 7 reasons online video is attractive to marketers.
