Victoria’s Secret

Window Dressing

Posted on November 13, 2010 by Heidi Cohen in Branding, Marketing | 2 Comments

Store windows provide a great marketing opportunity, especially for small mom and pop stores looking to maximize their retail location. 7 different store windows are examined to give readers some ideas to apply to their windows. In addition, there are 5 suggested tactics to help spiff up your windows.

Tags: Ann Taylor, Duane Reade, Eileen Fisher, Kate Spade, Store Window, The Gap, Town Shop, Victoria's Secret, Zabars

Think Outside the Bag

Posted on October 22, 2010 by Heidi Cohen in Branding | 2 Comments

Do you encourage fashionable bag ladies? Shopping bags are an often overlooked marketing tool. They can be an additional billboard for your store. Do you encourage your shoppers to be bag ladies? Here are 4 ways to make your shopping bags personal.