How to Make Your Company Stand Out in the Exhibit Hall
When adding trade show exhibits to your marketing mix, it’s critical to make your firm stand out. Premiums, aka tchotchkes, are one way to accomplish this. Here are 5 factors that make your firm’s give-aways more effective.
Tags: Conference, DMA 2010, Emirat, give-away, IBM, premiums, Tchotchke, trade show, Verso