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As a marketer, it’s important to assess every marketing campaign to see how well it did against your goals. To help my readers, here are 5 take-aways that I learned running the We ♥ Bloggers Contest in February.
Like PeerIndex and Twitlyzer, Klout is one of the new online metrics sites that tries to provide an influence report card. With Klout as with any single metric, the challenge is that determining true influence requires measuring a variety of online and offline factors. To understand what it takes, 12 types of people with offline clout are examined and 12 ways to increase your offline clout are presented.
When we think about twenty-first century business leadership, remember that we learned how to interact within an organization back in elementary school where there was an established hierarchy consisting of principal, teachers and students. As we get older and take on business roles, we often fall back on behaviors we learned as children. Leadership is one area where these prototypes are prominent and come to the fore. Here’s 13 personality types you met on the playground.