US Olympic Committee

Social media has changed the rules for many businesses. Social media requires understanding your organization’s rights as well as those of your prospects, customers, influencers, social media connections, and the public. Despite what your lawyers tell you, your organization will be tried in the court of public opinion on social media platforms. (Of course it helps to have a plan in case of a PR crisis.) To help you navigate the social media sea of public opinion, here are five recommendations from Heidi Cohen’s Actionable Marketing Blog