Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.
These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms. Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process. Includes seven tactics that unlock the power of your business blog. Source: Heidi Cohen’s Actionable Marketing Blog