UMass Dartmouth
2019 Inc 500 Social Media Research How To Improve Yours
Need help with your small business social media? Check out these 10 tactics based on 2019 Inc 500 Social Media Research by UMass Dartmouth.
Fortune 500 Social Media Research: How To Make Your Business Succeed
Use this analysis of the latest Fortune 500 Social Media Research. Follow these 5 ways to make your business succeed. Includes data, charts and actionable tips.
Flat Social Media Usage: What Your Business Must Do Now [Research]
Is marketing ready for flat social media usage? Social media research shows the free lunch is over. Understand how social media marketing matured. Use these 10 social media marketing tactics to adapt your business to the new normal.
2016 Social Media Marketing Platforms: 5 Key Trends
Which 2016 Social Media Marketing Platforms should you use? Research analyzed to guide your marketing. Includes top 5 trends of 2016 (with charts).
Does Your Company’s Social Media Use Compare?
2014 Fortune 500 social media requires the use of a variety of networks. Establish your presence on key social media platforms to support your brand.
Social Media and Millennials: How They Shop
UMass Dartmouth research to understand how social media and millennials interact. Includes analyses and charts.
LinkedIn: Where the Money Is (and 11 Facts to Prove It!)
Known for being a job seeker’s ghetto as a social media résumé site, LinkedIn has quietly expanded its effectiveness for businesses in general and marketers specifically. While many businesses understand how to leverage the power of LinkedIn’s job search capabilities, they overlook the social network’s power as a means of connecting them with prospects and building trust.
Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not
Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.
These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms. Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process. Includes seven tactics that unlock the power of your business blog. Source: Heidi Cohen’s Actionable Marketing Blog
