UMass Dartmouth

2019 Inc 500 Social Media Research How To Improve Yours

Posted on January 31, 2019 by Heidi Cohen in Small Business, Social Media |
Social Media

Need help with your small business social media? Check out these 10 tactics based on 2019 Inc 500 Social Media Research by UMass Dartmouth.

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Fortune 500 Social Media Research: How To Make Your Business Succeed

Posted on October 18, 2018 by Heidi Cohen in Market Research Insights, Social Media |
fortune 500 social media research

Use this analysis of the latest Fortune 500 Social Media Research. Follow these 5 ways to make your business succeed. Includes data, charts and actionable tips.

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Flat Social Media Usage: What Your Business Must Do Now [Research]

Posted on May 15, 2018 by Heidi Cohen in Market Research Insights, Social Media |
Flat Social Media Usage Research

Is marketing ready for flat social media usage? Social media research shows the free lunch is over. Understand how social media marketing matured. Use these 10 social media marketing tactics to adapt your business to the new normal.

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2016 Social Media Marketing Platforms: 5 Key Trends

Posted on June 7, 2016 by Heidi Cohen in Market Research Insights | 8 Comments
2016 Social Media Marketing Platforms

Which 2016 Social Media Marketing Platforms should you use? Research analyzed to guide your marketing. Includes top 5 trends of 2016 (with charts).

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2015 Fortune 500 Social Media Use [Research]

Posted on October 28, 2015 by Heidi Cohen in Market Research Insights, Social Media | 1 Comment

Research to help your social media marketing. 2015 Fortune 500 Social Media Use by UMass Dartmouth with charts and examples to aid all size companies.

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Does Your Company’s Social Media Use Compare?

Posted on August 25, 2014 by Heidi Cohen in Blogging, Social Media | 1 Comment

2014 Fortune 500 social media requires the use of a variety of networks. Establish your presence on key social media platforms to support your brand.

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Social Media and Millennials: How They Shop

Posted on February 6, 2014 by Heidi Cohen in Social Media | 4 Comments
Millennial shops without social media

UMass Dartmouth research to  understand how social media and millennials interact. Includes analyses and charts.

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LinkedIn: Where the Money Is (and 11 Facts to Prove It!)

Posted on March 13, 2013 by Heidi Cohen in Social Media | 3 Comments

Known for being a job seeker’s ghetto as a social media résumé site, LinkedIn has quietly expanded its effectiveness for businesses in general and marketers specifically. While many businesses understand how to leverage the power of LinkedIn’s job search capabilities, they overlook the social network’s power as a means of connecting them with prospects and building trust.

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