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Don’t Cry Over Flat Social Media Usage: What Your Business Must Do Now [Research]

Flat Social Media Usage Research

Is marketing ready for flat social media usage? Social media research shows the free lunch is over. Understand how social media marketing matured. Use these 10 social media marketing tactics to adapt your business to the new normal.

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The Tao of Twitter – Book Interview

The Tao of Twitter

In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known?
In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

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Fortune 500 Business Social Media Use: What Your Peers Are Doing [Research]

Fortune 500 Business Social Media Use

Understand Fortune 500 business social media use with in-depth analysis of UMass Dartmouth research. Includes charts and 20+ social media tips to succeed.

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2016 Social Media Marketing Platforms: 5 Key Trends

2016 Social Media Marketing Platforms

Which 2016 Social Media Marketing Platforms should you use? Research analyzed to guide your marketing. Includes top 5 trends of 2016 (with charts).

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2016 Small Business Social Media Use: 5 Trends

2016 Small Business Social Media Used

Want to improve your 2016 small business social media use? Here are 5 tips based on UMass Dartmouth research. Includes examples.

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B2C Social Media Use That May Surprise You

Does your B2C social media use have what it takes to attract and engage an audience? Here is data and examples to help guide you.

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How To Improve Your Social Media Marketing Use [Research]

Want to improve your social media marketing use? Then read this action oriented and tip filled analysis of Ascend2’s 2015 global research. Includes charts.

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2015 Fortune 500 Social Media Use [Research]

Research to help your social media marketing. 2015 Fortune 500 Social Media Use by UMass Dartmouth with charts and examples to aid all size companies.

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