twitter advertising

Marketers Don’t Get the Value of Twitter Advertising

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There’s chatter in the media and blogsphere that Twitter advertising is expensive and doesn’t work. Now, a number of marketers are stepping up to the microphone to report mediocre results in terms of business performance with Twitter’s new advertising offering, geo-targeted Promoted Products (including tweets, accounts and trends) rolled out earlier this year. Here are six factors hindering Twitter advertising results and three suggestions to improve Twitter advertising effectiveness.

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