Work It – Book Interview

Heidi Cohen Interviews Carrie Kerpen, CEO of Likeable Media. In her new book, Work It, Carrie  shares lessons from her career and an “advisory board” of powerful women in a wide range of industries.

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Social Media Hearts Cause Marketing

Cause marketing is the coordinated efforts of both for-profit and not-for-profit (NFP) organizations towards a common charitable and/or social goal. Unlike other forms of marketing, cause marketing has 5 goals and 8 distinct target audiences. (Contains useful research and chart.)

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How to Grow Your Social Media Tribe

Every one needs a group of family, friends and colleagues around them. In the social media ecosphere, people refer to this group of like-minded individuals as a tribe. So how do you build your tribe when you’re first starting out in social media? Here are seven tips.

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