Tweetsgiving

Work It – Book Interview

Posted on February 10, 2018 by Heidi Cohen in Career | Leave a comment

Heidi Cohen Interviews Carrie Kerpen, CEO of Likeable Media. In her new book, Work It, Carrie shares lessons from her career and an “advisory board” of powerful women in a wide range of industries.

Tags: Likeable Media, Tweetsgiving

Social Media Hearts Cause Marketing

Posted on November 24, 2010 by Heidi Cohen in Actionable Marketing 101, Customer, Social Media |

Cause marketing is the coordinated efforts of both for-profit and not-for-profit (NFP) organizations towards a common charitable and/or social goal. Unlike other forms of marketing, cause marketing has 5 goals and 8 distinct target audiences. (Contains useful research and chart.)

Tags: #MMChat, #PR20Chat, Carrie Kerpen, Cause Evolution Study, Cause marketing, Chris Brogan, Cone Inc., JGoldsborough, Likeable Media, NFP, PRTini, social marketing, The Social CMO, Tweetsgiving

How to Grow Your Social Media Tribe

Posted on November 9, 2010 by Heidi Cohen in Marketing, Social Media | 4 Comments

Every one needs a group of family, friends and colleagues around them. In the social media ecosphere, people refer to this group of like-minded individuals as a tribe. So how do you build your tribe when you’re first starting out in social media? Here are seven tips.