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2015 US Teen Social Media Use: What You Need To Know
Do you know what teens are doing on social media and what this means for your marketing? Here is the 2015 US teen social media use with charts to guide you.
Social Media Platforms 2014 And Beyond [Research/Charts]
Is your social media marketing strategy on track? Check out social media platforms 2014 and beyond. Includes charts and examples to socialize your business
2014 Social Media Predictions
Want to know how to position your business in 2014? Here are twelve social media predictions to help drive your business.
Tags: Facebook, LinkedIn, Slideshare, SnapChat, TripAdvisor, TUmblr
2013: The Future of Social Media [Research/Charts]
As we approach the mid point of 2013, marketers are considering changing their social media marketing mix. While about half of marketers view Facebook as the most important social media platform, they recognize that a mix of social media venues is critical for maximizing business results.
Based on Social Media Examiner’s 2013 State of Social Media Report, here are the top ten social media platforms where marketers plan to increase usage through the rest of the year.
Visual Content: How to Re-imagine Your Brand
Visual content is a guaranteed winner for marketers because it’s a people magnet. Visual representations can simplify complex information in a way that attracts attention, is easy-to-consume and minimizes language barriers. As a marketer, seek opportunities where you can integrate your brand into images to achieve your business objectives.
Here are five ways to rethink your brand by incorporating it into your graphics and photos to attract attention. Source: Heidi Cohen’s Actionable Marketing Blog
Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not
Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.
These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms. Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process. Includes seven tactics that unlock the power of your business blog. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Hubspot, TUmblr, UMass Dartmouth
Social Media: Do You Know Your Audience?
Before you dive into creating your social media marketing strategy, know who’s in your audience and where you can find them.
Once you’ve done your research and have answers to these questions you can create a social media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful.
Content Marketing: 7 Tips for Visual Eye Candy
Does your marketing content act as an attention magnet to attract the largest audience possible? If not, then check out Tumblr, a six-year-old content sharing community with impressive numbers that’s not on many marketers’ radar even though it’s similar to a website or blog. Heidi Cohen’s Actionable Marketing Blog takes a look at the surprising opportunities Tumblr has in store for content marketers.
