Flat Social Media Usage: What Your Business Must Do Now [Research]

Flat Social Media Usage Research

Is marketing ready for flat social media usage? Social media research shows the free lunch is over. Understand how social media marketing matured. Use these 10 social media marketing tactics to adapt your business to the new normal.

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Trust: Do We Believe Your Social Media & Content?

Do you have customer trust? Analysis of Edelman’s 2014 Trust Barometer research [Charts included]. Includes business & messaging tactics for social media & content marketing.

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10 Brand Tactics For Your 2014 Marketing Plans

Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.

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Content Marketing: How To Build Trust [Graphic]

When visitors find your content, are you doing all you can to make them feel special so they invest time consuming it? Understand that the majority of your content’s visitors are new and you’ve got seconds to convince them to stay and read your content, or even better to sign up for your emails. To this end, your content marketing must instill trust in your visitors.

Here are seven questions you must answer in order for your content marketing to build trust with prospects and customers. Together with strong design and compelling visuals, they set the basis for business interactions.  [Useful graphic included!] Source: Heidi Cohen’s Actionable Marketing Blog


Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs

Social media and content marketing require customer trust to help build and extend your 360° brand.

Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media. Even worse, they won’t buy from you, regardless of whether you’re a B2B, B2C, not-for-profit or solopreneur.

To this end, Edelman’s 2013 Trust Barometer reveals five trust element marketers must take into account when developing their social media and content marketing plans.  Heidi Cohen’s Actionable Marketing Blog analyzes the data.

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Is Your Blog Driving Readers Away?

Did your blog visitors leave your site without taking the time to read even one sentence of what you’ve written? If so, it’s possible your site lacks trustworthiness. Before you say anything, check this list of eleven factors that predict information credibility. Source: Heidi Cohen’s Actionable Marketing Blog.

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Facebook: What Marketers Need to Know Now [Research]

Facebook is notorious for changing its privacy and data security policies without warning, only to amend them later when there’s user outrage. Further, eroding faith in Facebook is the fact that of it 955 million monthly active users 4.8% or 45.8 million are duplicate accounts and 1.5% or 14.3 million are undesirable based on their latest SEC 10Q. Should you trust Facebook? Here are five Facebook facts (with charts) and five marketing tactics to help marketers. Source: Heidi Cohen’s Actionable Marketing Blog

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The One Reason You Need Content Marketing [Research]

In today’s advertising rich environment, you need content marketing regardless of whether your organization is a B2B, B2C, Not-for-Profit or solopreneur. The one big reason is trust! Beyond the fact that content marketing powers social media, search and sales, marketers must use content marketing because consumers don’t trust advertising. This isn’t a newsflash. While advertising credibility has been on the decline for years, recent Nielsen research link underscores this continuing trend.

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