Content Marketing: How To Build Trust [Graphic]

When visitors find your content, are you doing all you can to make them feel special so they invest time consuming it? Understand that the majority of your content’s visitors are new and you’ve got seconds to convince them to stay and read your content, or even better to sign up for your emails. To this end, your content marketing must instill trust in your visitors.

Here are seven questions you must answer in order for your content marketing to build trust with prospects and customers. Together with strong design and compelling visuals, they set the basis for business interactions.  [Useful graphic included!] Source: Heidi Cohen’s Actionable Marketing Blog


Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs

Social media and content marketing require customer trust to help build and extend your 360° brand.

Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media. Even worse, they won’t buy from you, regardless of whether you’re a B2B, B2C, not-for-profit or solopreneur.

To this end, Edelman’s 2013 Trust Barometer reveals five trust element marketers must take into account when developing their social media and content marketing plans.  Heidi Cohen’s Actionable Marketing Blog analyzes the data.

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Is Your Blog Driving Readers Away?

Did your blog visitors leave your site without taking the time to read even one sentence of what you’ve written? If so, it’s possible your site lacks trustworthiness. Before you say anything, check this list of eleven factors that predict information credibility. Source: Heidi Cohen’s Actionable Marketing Blog.

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Facebook: What Marketers Need to Know Now [Research]

Facebook is notorious for changing its privacy and data security policies without warning, only to amend them later when there’s user outrage. Further, eroding faith in Facebook is the fact that of it 955 million monthly active users 4.8% or 45.8 million are duplicate accounts and 1.5% or 14.3 million are undesirable based on their latest SEC 10Q. Should you trust Facebook? Here are five Facebook facts (with charts) and five marketing tactics to help marketers. Source: Heidi Cohen’s Actionable Marketing Blog

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The One Reason You Need Content Marketing [Research]

In today’s advertising rich environment, you need content marketing regardless of whether your organization is a B2B, B2C, Not-for-Profit or solopreneur. The one big reason is trust! Beyond the fact that content marketing powers social media, search and sales, marketers must use content marketing because consumers don’t trust advertising. This isn’t a newsflash. While advertising credibility has been on the decline for years, recent Nielsen research link underscores this continuing trend.

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Do You Know Your Marketing ABCs?

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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How Marketers Miss the Boat With Social Media Relationships

Social media engagement can be a goldmine for marketers. The problem is that many marketers view social media platforms as another channel to push their messages out. When they do this, they miss the boat in terms of social media engagement where participants expect to interact with real life human beings, not a company shill. Is your business following any of these seven social media tactics without realizing that you could be hurting your customer acquisition and retention efforts?

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10 Ways to Make Your Blog Trustworthy

Do visitors find your blog trustworthy? Not sure. Trust is a critical attribute on social media platforms and blogs are no exception. To ensure your blog make the grade for consumers, here’s a ten point checklist and how to make your blog more credible.

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