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Trust
The Catalyst – Book Interview
Want or need to change people’s minds? Then read this interview with Wharton Professor Jonah Berger about his book, The Catalyst.
Tags: Contagious, influence, Jonah Berger, REDUCE Framework, Trust
3 Reasons You Need Sustainable Content Marketing
This sustainable content marketing definition, how-to & marketing tips keeps your content evergreen & competitive post-seismic content marketing shift.
Tags: AI, Bing, Edelman Trust Barometer, google+, Sustainability, Trust, Voice Marketing
4Ps Of The Marketing Mix: The Best Guide To Show You How To Triumph
Use Four Ps of Marketing Mix, product, price, place & promotion, to create marketing strategy. Now add people, principle, process & performance for 4 Ps of Marketing Mix. Includes history & infographics.
Flat Social Media Usage: What Your Business Must Do Now [Research]
Is marketing ready for flat social media usage? Social media research shows the free lunch is over. Understand how social media marketing matured. Use these 10 social media marketing tactics to adapt your business to the new normal.
Trust: Do We Believe Your Social Media & Content?
Do you have customer trust? Analysis of Edelman’s 2014 Trust Barometer research [Charts included]. Includes business & messaging tactics for social media & content marketing.
10 Brand Tactics For Your 2014 Marketing Plans
Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.
Tags: Brand, Brand tactic, Brand Z, Chart, Jay Baer, Millward Brown, Trust, Zero Moment of Truth, ZMOT
Content Marketing: How To Build Trust [Graphic]
When visitors find your content, are you doing all you can to make them feel special so they invest time consuming it? Understand that the majority of your content’s visitors are new and you’ve got seconds to convince them to stay and read your content, or even better to sign up for your emails. To this end, your content marketing must instill trust in your visitors.
Here are seven questions you must answer in order for your content marketing to build trust with prospects and customers. Together with strong design and compelling visuals, they set the basis for business interactions. [Useful graphic included!] Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Trust
Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs
Social media and content marketing require customer trust to help build and extend your 360° brand.
Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media. Even worse, they won’t buy from you, regardless of whether you’re a B2B, B2C, not-for-profit or solopreneur.
To this end, Edelman’s 2013 Trust Barometer reveals five trust element marketers must take into account when developing their social media and content marketing plans. Heidi Cohen’s Actionable Marketing Blog analyzes the data.
Tags: Chart, Edelman's 2013 Trust Barometer, Research, Trust
