Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.
When visitors find your content, are you doing all you can to make them feel special so they invest time consuming it? Understand that the majority of your content’s visitors are new and you’ve got seconds to convince them to stay and read your content, or even better to sign up for your emails. To this end, your content marketing must instill trust in your visitors.
Here are seven questions you must answer in order for your content marketing to build trust with prospects and customers. Together with strong design and compelling visuals, they set the basis for business interactions. [Useful graphic included!] Source: Heidi Cohen’s Actionable Marketing Blog
Did your blog visitors leave your site without taking the time to read even one sentence of what you’ve written? If so, it’s possible your site lacks trustworthiness. Before you say anything, check this list of eleven factors that predict information credibility. Source: Heidi Cohen’s Actionable Marketing Blog.
In today’s advertising rich environment, you need content marketing regardless of whether your organization is a B2B, B2C, Not-for-Profit or solopreneur. The one big reason is trust! Beyond the fact that content marketing powers social media, search and sales, marketers must use content marketing because consumers don’t trust advertising. This isn’t a newsflash. While advertising credibility has been on the decline for years, recent Nielsen research link underscores this continuing trend.