47.9% of marketers can’t measure any social media ROI. Yet social media accounts for 10.6% of marketing budgets.
Research from Tiffany-quality organizations including Duke University’s Fuqua School of Business, the American Marketing Association and Deloitte charts Social Media Spend As Percentage of Marketing Budget. What does this mean for your marketing?
Looking to make your social media more measurable? Here’s research and analysis to put it in context for your business. 5 actionable marketing tips included.