trade show

Tweet My Conference

Posted on February 3, 2011 by Heidi Cohen in Marketing, Social Media |

As with any form of social media, having Twitter at your business event is about your audience, both direct and indirect. Here are three reasons that encouraging tweets enhances the show experience and here are seven ways to invite Twitter to your event.

Tags: , , , , ,

8 Conference PR Tactics

Posted on January 31, 2011 by Heidi Cohen in PR |

Conferences are an important part of many marketing plans especially where B2B sales are involved. Here are seven tips to help you get your show strategy in shape.

Tags: , , ,

How to Make Your Company Stand Out in the Exhibit Hall

Posted on October 20, 2010 by Heidi Cohen in Marketing |

When adding trade show exhibits to your marketing mix, it’s critical to make your firm stand out. Premiums, aka tchotchkes, are one way to accomplish this. Here are 5 factors that make your firm’s give-aways more effective.

Tags: , , , , , , , ,