Todd Wheatland
2012’s Biggest Marketing Surprises
Regardless of how well you plan, every year has a few surprises that catch you while you weren’t paying attention.
Here is what nineteen experts reveal was their biggest surprise in the marketing sphere this past year.
Top Marketing #FAILs of 2012
While marketing made significant gains in 2012 in terms of social media, content marketing and mobile, not every campaign was a winner. There were notable marketing #FAILs in 2012.
Based on how effectively a marketing campaign’s executed, there’s a range of potential results from excellent to poor. But to fail in today’s always-on, connected social media ecosystem means the marketer is tone deaf to what’s happening in the world or hasn’t focused on the appropriate elements of their marketing plan.
Here’s what seventeen top marketers viewed as the top marketing #FAILs of 2012. Source: Heidi Cohen’s Actionable Marketing Blog
101 Social Media Marketing Resources
Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.
Slideshare: The B2B Social Media Powerhouse
Did you know SlideShare is the B2B social media powerhouse? Here are 10 actionable marketing tactics to create presentations that yield business results.
[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job
Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms. Includes detailed options and an infographic.
