Theodore Levitt

Why You Need To Create A Convincing Marketing Persona Backstory

Why You Need To Create A Convincing Marketing Persona Backstory

Need to create a marketing persona backstory? Use these 10 attributes to understand your customers. With questions to answer to build your backstory.

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Marketing Audience Definition: What You Need To Know

Who's in your audience

Do you know what your true Marketing Audience Definition is? Use the BIO Approach to
define yours. Includes charts & templates.

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Small Business Pivot: What You Need To Do To Survive Now

Small Business Pivot: What You Need To Do To Survive Now

How do you keep your small business going during COVID-19? You look for an opportunity to make a small business pivot to meet current needs.

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4Ps Of The Marketing Mix: The Best Guide To Show You How To Triumph

Use Four Ps of Marketing Mix, product, price, place & promotion, to create marketing strategy. Now add people, principle, process & performance for 4 Ps of Marketing Mix. Includes history & infographics.

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