Theodore Levitt
Why You Need To Create A Convincing Marketing Persona Backstory
Need to create a marketing persona backstory? Use these 10 attributes to understand your customers. With questions to answer to build your backstory.
Marketing Audience Definition: What You Need To Know
Do you know what your true Marketing Audience Definition is? Use the BIO Approach to
define yours. Includes charts & templates.
Small Business Pivot: What You Need To Do To Survive Now
How do you keep your small business going during COVID-19? You look for an opportunity to make a small business pivot to meet current needs.