The Sales Lion
Known – Book Interview
In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known?
In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
They Ask, You Answer – Book Interview
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Quality content is the key to success, and you already have the ingredients in-house. Marcus Sheridan’s book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
Content Marketing ROI: The Key You Need
Did you know that just measuring your content marketing ROI improves your results? To improve your content marketing check out this research and charts.
14 Social Media Blogs We Love (& Why You Should Too!)
It’s Valentine’s Day when we celebrate romance and who’s more romantic than a blogger? They share their enthusiasm, knowledge and emotions regularly without expectation of compensation. In the spirit of romance we celebrate fourteen of the social media blogs we love and the bloggers behind them in alphabetical order.
5 Ways to Drive Business With Content Marketing [Examples]
Many businesses are reticent to give their content away for free. Their dilemma is that strong, useful information doesn’t just happen. Despite relatively low-cost social media and internal media distribution, the combination of deep knowledge and great content development require both human and financial resources.
Successful Business Blogging: The Secret Sauce
What’s the problem with business blogs? Most of them are ho-hum. They suffer from bland-blog-post-syndrome.
Considered a cost of doing business (which is code for I think I need this content but I can’t figure out why), business bloggers just fill their posts with valueless content. Source: Heidi Cohen’s Actionable Marketing Blog
Social Media: How to Deepen Participant Relationships
Despite its engagement focus, social media can be a difficult environment in which to build deep, long-term customer relationships. Most social media participants fall into the 90% join but lurk, 9% do something easy such as sharing where limited effort or investment is required and 1% are your advocates. As a result, it’s difficult to continue these relationships outside social media to generate yield profitable revenue. Here are twelve ways to build your email house file to extend relationships and drive conversions. Source: Heidi Cohen’s Actionable Marketing Blog
