The Sales Lion
In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known?
In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Quality content is the key to success, and you already have the ingredients in-house. Marcus Sheridan’s book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
Did you know that just measuring your content marketing ROI improves your results? To improve your content marketing check out this research and charts.
Many businesses are reticent to give their content away for free. Their dilemma is that strong, useful information doesn’t just happen. Despite relatively low-cost social media and internal media distribution, the combination of deep knowledge and great content development require both human and financial resources.
What’s the problem with business blogs? Most of them are ho-hum. They suffer from bland-blog-post-syndrome.
Considered a cost of doing business (which is code for I think I need this content but I can’t figure out why), business bloggers just fill their posts with valueless content. Source: Heidi Cohen’s Actionable Marketing Blog