The Nielsen Company
Mobile Marketing: 56 MUST Have Facts [Data Included]
Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.
Tags: 4G, Advertising, Android, apps, BIA/Kelsey, eMarketer, ForeSee, HipCricket, IAB, iPhone, LBS, Location-based services, Marketing, Mobile, mobile advertising, mobile apps, mobile commerce, Mobile Coupon, mobile local advertising, Mobile Marketing Association, Research, Smaato, smartphone, SMS, Text messaging, The Nielsen Company
2010’s Top 10 Online Marketing Highlights [Data Included]
2010 was an important turning point for online marketing, particularly in terms of portable devices, new technologies and expanded communications channels. These highlights had a significant impact on marketing during the past year and will create a dynamic landscape for 2011 and beyond.
Tags: comScore, e-readers, Email Marketing, eMarketer, Exact Target, Experian, Facebook, Forrester Research, Gartner Resarch, Hitwise, Internet & American Life Project, iPad, kindle, Klout, Mobile, Online Advertising, Pew Research Center, Research, smartphone, Social media influence, The Nielsen Company