The Gap

Window Dressing

Store windows provide a great marketing opportunity, especially for small mom and pop stores looking to maximize their retail location. 7 different store windows are examined to give readers some ideas to apply to their windows. In addition, there are 5 suggested tactics to help spiff up your windows.

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Groupon’s Costs: Can You Afford a Free Lunch?

Until earlier this week, Groupon’s meteoric business growth hasn’t been tarnished with naysayers. Poises Cafe owner Jesse Burke exposed the negative side of a Groupon offer in her Facebook post that quickly garnered online attention. This article examines the assumptions and requirements of a Groupon offer based on Burke’s experience to highlight how to think about your business, especially small ones. Please read on …

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