Social Media and Branding: Is It Worth The Money?

While over 90% of brands use some form of social media, they don’t put their marketing muscle behind their social media execution. Recent research by Technorati raises questions about the disconnect between being on social media and using it as an effective marketing conduit. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media and Brands: 10 Charts You Need

Do you know where your customers engage on social media, what they’re doing, and how they engage?

More importantly, do you know how they view your brand’s social media engagement interactions? If you’re like many marketers, you don’t have a clue.

To provide marketing insights into how consumers view brands on social media, here’s analysis of  research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report.

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Social Media Influencers: What Marketers Must Know

To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers. Source: Heidi Cohen’s Actionable Marketing Blog

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5 Salient Attributes of Bloggers [Research]

Bloggers invest a lot of time and effort in their blogs to produce content on a designated topic for an audience on a regular basis. Since writing isn’t easy, what drives them and how do they track their progress? Technorati’s 2011 State of the Blogsphere provides insights into these highly personal, social media content vehicles. Included are profiles of the 4 types of bloggers, their 5 salient attributes and how they track their results (aka blogging metrics.) Chart included.

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With 74,583 New Blogs in the Last 24 Hours, Who Needs Yours?

With 74,583 blogs started in the last 24 hours according to Nielsen’s BlogPulse, why should you begin a blog? Add to this the fact that the average blogger spends over 10 hours per week blogging and you really need to be dedicated to break through. Here are ten reasons to help you get motivated to blog.

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