Tchotchke
How to Make Your Company Stand Out in the Exhibit Hall
When adding trade show exhibits to your marketing mix, it’s critical to make your firm stand out. Premiums, aka tchotchkes, are one way to accomplish this. Here are 5 factors that make your firm’s give-aways more effective.
Tags: Conference, DMA 2010, Emirat, give-away, IBM, premiums, Tchotchke, trade show, Verso
5 Tactics for Improved Trade Show Marketing
Taking a trade show booth is an important marketing investment. Here are 3 questions to ask yourself if you should be a conference vendor and 5 tactics to succeed.
Tags: DMA 2010, Exhibit marketing, MIXX, Tchotchke, Tradeshow
