Tchotchke

How to Make Your Company Stand Out in the Exhibit Hall

Posted on October 20, 2010 by Heidi Cohen in Marketing |

When adding trade show exhibits to your marketing mix, it’s critical to make your firm stand out. Premiums, aka tchotchkes, are one way to accomplish this. Here are 5 factors that make your firm’s give-aways more effective.

Tags: Conference, DMA 2010, Emirat, give-away, IBM, premiums, Tchotchke, trade show, Verso

5 Tactics for Improved Trade Show Marketing

Posted on October 18, 2010 by Heidi Cohen in Actionable Marketing 101 | 7 Comments

Taking a trade show booth is an important marketing investment. Here are 3 questions to ask yourself if you should be a conference vendor and 5 tactics to succeed.

Tags: DMA 2010, Exhibit marketing, MIXX, Tchotchke, Tradeshow