Tchotchke

How to Make Your Company Stand Out in the Exhibit Hall

Posted on October 20, 2010 by Heidi Cohen in Marketing |

When adding trade show exhibits to your marketing mix, it’s critical to make your firm stand out. Premiums, aka tchotchkes, are one way to accomplish this. Here are 5 factors that make your firm’s give-aways more effective.

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5 Tactics for Improved Trade Show Marketing

Posted on October 18, 2010 by Heidi Cohen in Actionable Marketing 101 | 7 Comments

Taking a trade show booth is an important marketing investment. Here are 3 questions to ask yourself if you should be a conference vendor and 5 tactics to succeed.

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