Tchotchke

How to Make Your Company Stand Out in the Exhibit Hall

Posted on October 20, 2010 by Heidi Cohen in Marketing |

When adding trade show exhibits to your marketing mix, it’s critical to make your firm stand out. Premiums, aka tchotchkes, are one way to accomplish this. Here are 5 factors that make your firm’s give-aways more effective. Please read on …

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5 Tactics for Improved Tradeshow Marketing

Posted on October 18, 2010 by Heidi Cohen in Actionable Marketing 101 | 7 Comments

From a marketing perspective, taking a trade show booth is an important investment. Here are 3 questions to help you determine whether you should take a booth at a conference and 5 tactics to make the most of your investment. Please read on…

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