Do you know what your true Marketing Audience Definition is? Use the BIO Approach to
define yours. Includes charts & templates.
Yes you are doing marketing, but do you have a marketing strategy? Time and again, I see marketers in companies, agencies and forums, both online and in real life, rush to develop tactics without stopping to think about how these relate to their larger business goals. Marketers compete for consumers’ scarce resources: attention and disposable income. To this end, it’s important to understand how the following five components are integrated.