Sydni Craig Hart

B2B Marketing Post-COVID: What You Need to Do To Make It Relevant Now

Posted on November 10, 2020 by Heidi Cohen in B2B Marketing, Branding |

Need B2B Marketing Post-COVID help? Use these 3 tactics to improve your branding and increase profitable sales. Includes data and case studies.

Tags: #MPB2B, April Dunford, B2B, Binet, Branding, CMWorld, Disney, edelman, Joe Pulizzi, Kevin Carroll, LinkedIn, Marketing Metrics, Media Marketing, Michael J. Barber, Positioning, Post-COVID, PwC, Qualtrics, Robert Rose, Sales, Sydni Craig Hart, Toast, Ty Heath

2020 Content Marketing Pivot: 3 Tactics You Can Use To Improve Your Results

Posted on October 26, 2020 by Heidi Cohen in Content Marketing |

Made the Content Marketing Pivot yet? Get the research, statistics, data and examples so your content marketing serves a higher purpose to get results.

Tags: AI, Amazon, Audience, B2B, B2C, BCG, consistent content, Content Marketing Pivot, COVID, data, Deloitte, edelman, Gartner, Katie Martell, Mark W. Schaefer, McKinsey, Merrill, NPR, Research, share of audience attention, small business, SOAA, Statistics, Sydni Craig Hart, Tamsen Webster, Voice-First