When Social Media Goes Bad
Posted on February 20, 2012 by Heidi Cohen in Social Media | 2 Comments
Social media is a tell-like-it-is medium, not a create-a-glossy-ad-and-place-it marketing. Therefore, social media requires active, on-going engagement with the potential to elicit negative responses that can cause a PR crisis. Despite knowing this, marketers continue to face issues when creating social media campaigns, here are 7 tips. In addition, here are 7 other tips to help your marketing.
How to Fail At Social Media By Not Really Trying
Posted on February 16, 2012 by Heidi Cohen in Social Media | 13 Comments
While social media continues to be at the top of marketers’ list, it doesn’t always yield the results they expect. Some of these outcomes cause problems marketers never saw coming. As a result, they don’t know what to do and take longer to respond than social media participants expect. Among the Suxorz’s worst-in-class social media executions are seven important marketing lessons.
Tags: 2012, blogger outreach, Social media week, Suxorz