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Awesome Holiday Content Marketing Campaign You Need To See
Is a Holiday Content Marketing Campaign part of your marketing strategy and plans? Use these 5 tactics with case studies and data to improve your results.
Tags: Abraham Lincoln, Active Campaign, Andy Crestodina, Ann Handley, Bean Casserole, Bruce Clay, Campbell Soup, consistent content, Content Silo, Gartner, Holiday Content Marketing, Jimmy Daly, Joe Pulizzi, Library Structure, Media Marketing Revenue Model, Pilgrims, Recipes, Sarah Josepha Hale, subscription, Thanksgiving, Zuora
3 Reasons Murdoch’s Newspaper Pay Wall Could Work
To-date, the Times of London has lost 85% of its traffic since erecting a pay barrier. Rupert Murdoch’s paid subscription strategy has a chance of working. Here are 3 reasons why. Please continue reading …
Tags: Newspapers, Paid media, subscription, The Times of London, WSJ
Subscription Only: HBO-On-Demand Misses Revenue Opportunity
Shortly after the last episode of The Sopranos, we pulled the plug on HBO since most of its offering made infomercials look entertaining. Why pay incremental monthly fees? Fast forward, when we tried ordering HBO-on-demand, we couldn’t. Here are 5 price related factors to size market potential. Read on …
Tags: HBO, On-demand, pricing, subscription