Social Media: Do You Know Where Your Audience Is? [Research]
Posted on February 15, 2013 by Heidi Cohen in Social Media | 1 Comment
With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.
Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.