Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.
Stories trump other forms of information making them important for your brand. Images take stories beyond plain text and words; they provide context for the listener and make memorable associations. As a result, one image can be more powerful than the associated words.
As a marketer, use the power of images to tell your brand’s story concisely to today’s content snacking consumer. Even more valuable to your brand are stories that get people talking. Here are five reasons images tell good brand stories and five tips to help you use images to tell you brand’s story. Includes 3 examples with graphics. Source: Heidi Cohen’s Actionable Marketing Blog.
Why is storytelling important? Because we’ve been telling stories around the campfire for centuries. Stories amuse and impart knowledge. Stories do something that disparate facts alone can’t do. By getting people involved and providing context, stories help people remember information. Further, they instill readers with feelings for the protagonist, which products alone can’t do. As a result, stories are important for brands because they form associations, provide emotional attachment and make them memorable.
Ashton Kutcher wants to be entertained or he’s gone. As marketers, this means you need to tell a story regardless of the medium, digital or live, because we’ve been trained to understand them since we were children. Here are five tips from Digitas’ The New Front 2011 to illustrate how celebrities enhance your marketing stories.
With limited resources, consistent messages are key. Brands create short hand messages that customers recognize. Here are ten tips to help you create or enliven a brand.
By providing context, stories are an important brand association. Stories gives marketing messages and related content elements that are memorable. To help you develop stories for your brands and marketing, 5 marketing-related storytelling elements and 5 brand-related factors are outlined. Please read on ….