Storytelling and Content Marketing: What Lin Manuel Miranda’s Hamilton Can Teach You That Will Keep Your Marketing Going And Increase Sales
Want to improve your results? Combine Storytelling and Content Marketing and use these 3 lessons that Hamilton can teach you.
Does your content marketing have storytellers who make your business real? Here are 5 sources of storytellers every business has. Examples included.
Is your content marketing difficult to understand? If so, incorporate a story. Here are 5 actionable storytelling tips to make your content memorable.
With its mission, “To boldly go where no one has gone before,” Star Trek has built an enduring brand around amazing content.
Content marketers can learn a lot from this on-going science fiction franchise that includes five television series, twelve feature films, hundreds of novels, comics, games, figurines and more.
Take your content marketing cue from L.L. Bean, the founder of the Freeport Maine based company built around his legendary hunting shoes. To understand the importance of his boots, here’s the story behind them. Returning home from a Maine hunting trip with cold, wet feet, Bean wanted to prevent the problem in the future. He decided to sew leather boot uppers to a waterproof rubber sole.
Here are three examples showing how to use stories in your content marketing plus seven places to look for your own stories. Source: Heidi Cohen’s Actionable Marketing Blog