Content marketing is on the rise for more than four out five B2B marketers, according to a recent 2012 B2B content marketing survey of LinkedIn members. Here are the highlights of the research including the secret to B2B content marketing and 7 tips to help your content marketing. Source: Heidi Cohen’s Actionable Marketing Blog.
Are you using stories to enhance your content marketing? If not, you may want to reconsider because the rationale behind integrating various types of stories into your content marketing is to make it easier for the public to understand and remember your offering. Telling stories helps you maximize the impact of your marketing efforts by increasing mindshare. (Here are 29 company stories ideas to help you.) To this end, it’s helpful to use the buying cycle as a means of correlating the information customers seek with the appropriate types of stories because stories are needed at every step of the process. [Chart] via Heidi Cohen’s Actionable Marketing Blog
Do you want your blog to stand out from the pack? Getting your blog or other content marketing noticed requires three distinct elements: developing great content, promoting your blog or content and making your blog sharable. This holds true for B2C, B2B, not-for-profit and personal blogs. Here are 31 ways to increase your blog (or content marketing for that matter) visibility.
By providing context, stories are an important brand association. Stories gives marketing messages and related content elements that are memorable. To help you develop stories for your brands and marketing, 5 marketing-related storytelling elements and 5 brand-related factors are outlined. Please read on ….