Starbucks

Location And Branding: Customer Experience At Its Best

Posted on May 19, 2017 by Heidi Cohen in Branding | 4 Comments
Location and branding

Maximizing your location and brand to drive customer experience and increase sales? 5 location and branding attributes to assess with tips.

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Is Your Global Brand Lost In Translation?

Posted on November 1, 2013 by Heidi Cohen in Branding | 2 Comments

How consistent is your global brand? Is it  lost in translation to local markets? 2 coffee examples (Starbucks & Juan Valdez) are examined with photos.

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Why Brands Matter (And Size Doesn’t) [Research]

Posted on May 23, 2012 by Heidi Cohen in Branding | 1 Comment
Place your brand here-7 brand attribute

Branding isn’t only for major consumer-oriented products (aka CPG products). Business-oriented products (aka B2B), services, not-for-products and solopreneurs also have brands that augment the value of their organizations over the long term. Here are seven brand attributes and Actionable Marketing Tips. Source: Heidi Cohen’s Actionable Marketing Blog

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What Ice Cream Sundaes and Starbucks’ Via Have in Common

Posted on August 3, 2010 by Heidi Cohen in Marketing, Product |
How to extend your product

Do you know how to extend your product offering? Here are 5 factors to consider based on ice cream sundaes and Starbucks Via. Includes checklist to help you

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