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Starbucks
Location And Branding: Customer Experience At Its Best
Maximizing your location and brand to drive customer experience and increase sales? 5 location and branding attributes to assess with tips.
Is Your Global Brand Lost In Translation?
How consistent is your global brand? Is it lost in translation to local markets? 2 coffee examples (Starbucks & Juan Valdez) are examined with photos.
Tags: Bogota, Brand, Juan Valdez, Lima, Starbucks
Why Brands Matter (And Size Doesn’t) [Research]
Branding isn’t only for major consumer-oriented products (aka CPG products). Business-oriented products (aka B2B), services, not-for-products and solopreneurs also have brands that augment the value of their organizations over the long term. Here are seven brand attributes and Actionable Marketing Tips. Source: Heidi Cohen’s Actionable Marketing Blog
What’s in a Name? Don’t Ask Starbucks
What’s in a name? Would that which we call Starbucks by any other name still smell like Pikes Place ® Roast? For Starbucks customers and fans, changing the logo, name or brand isn’t an insignificant question.
Tags: Brand, Harold Schultz, Logo, Starbucks
What Ice Cream Sundaes and Starbucks’ Via Have in Common
Do you know how to extend your product offering? Here are 5 factors to consider based on ice cream sundaes and Starbucks Via. Includes checklist to help you
