Sponsorship

Can You Spare $300,000? 5 Marketing & Media Tips Inspired by Stephen Colbert’s Olympic Sponsorship

The US Speed Skating Team needed $300,000 to make their budget for the 2010 Vancouver Winter Olympics.  Where did the US Speed Skating team find a savior to keep them off thin ice? Enter The Colbert Report’s Stephen Colbert. Here’re 5 lessons that marketers and media experts can learn from his sponsorship. Read on…

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