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The Communicator’s Playbook – Book Interview

The Communicator’s Playbook

Heidi Cohen Interviews Gini Dietrich The Communicator’s Playbook : a Step-by-Step Process for Implementing an Integrated PESO Model Program.

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Blog Post Idea Generation: 20 Options You Can Use

Blog Post Idea Generation

Not sure what to blog about? Here are 20 ways to get blog post idea generation with examples, tips  and tools to make your content stand out.

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Thank You Content Marketing And Reciprocity: 5 Ways To Build Customer Relationships

Show Thanks With Content Marketing

Earn reciprocity from your customers by using Thank You Content Marketing to build relationships and sales. Examines 5  Thank You Content Type and offers tips.

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How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears

Content Curation Plan

Fill your editorial calendar with curated content. Create a content curation plan with 5 core types of content. Includes a year’s worth of ideas & tips.

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Generate New Blog Post Ideas: Yes You Can!

Generate new blog post ideas

Looking to generate new blog post ideas? At a lost for what to write? Here’s the full guide to finding quality blog post ideas.

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Monthly Content Themes: Get Your Blog On Track In 2017

Monthly Content Themes

Want to structure your blog content better? Create calendar of monthly content themes to streamline content creation. Worksheet & examples

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The Definitive Guide To The 4 Key Types of Media

4 Key Types of Media: Owned, Social, Third Party and Curated

Media is a key element of any marketing or PR plan. Marketers and PR professionals monitor, create and place content via different media types in order to expand their audience reach to attract and convert prospects. How you use the different types of marketing media to achieve your goals and reap measurable results has changed.

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How To Reuse Your Content Marketing

To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues so that it’s not duplicate content. Here are twenty definitions from top content marketing experts.

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