Earn reciprocity from your customers by using Thank You Content Marketing to build relationships and sales. Examines 5 Thank You Content Type and offers tips.
Fill your editorial calendar with curated content. Create a content curation plan with 5 core types of content. Includes a year’s worth of ideas & tips.
Looking to generate new blog post ideas? At a lost for what to write? Here’s the full guide to finding quality blog post ideas.
Want to structure your blog content better? Create calendar of monthly content themes to streamline content creation. Worksheet & examples
To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues so that it’s not duplicate content. Here are twenty definitions from top content marketing experts.
From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say.