Content Marketing – Show Me The Money
Posted on February 8, 2012 by Heidi Cohen in Content Marketing | 1 Comment
With 2012 marketing budgets already set, where do you find the content marketing resources you need to succeed? Here are 15 tips (aka places where you can find copywriting, editorial, creative and/or budget) to develop content marketing that pulls prospects in.
Tags: content, Corporate communications, PR, Social
Social Media’s Social Responsibility
Posted on October 5, 2010 by Heidi Cohen in Communication, Social Media | 3 Comments
Driven by human desire to be social, individuals, marketers and organizations actively participate in social media platforms as evidenced by Facebook’s growth. Often they expand their networks and communicate with broad groups of people without considering the impact on the people receiving their messages. The fact is that all social media participants have a responsibility to respect those on the other end of their communications. Here are 10 factors to consider when using social media platforms.
Tags: Media, responsibility, Social