Social commerce is the marriage between social media and e-commerce. It’s shopping where social media platforms provide social engagement, contributions and (in some cases) purchase. According to Wikipedia, Social commerce is the use of social network(s) in the context of e-commerce transactions. Social commerce is defined by the following five attributes.
Social commerce is the evolution and maturation of social media meets shopping. With an ever-increasing number of consumers researching purchases online, especially social media sourced and created content, it’s no surprise that marketers are following their customers to support the purchase process. While shopping has always been a social activity by its nature, the combination of engaged social media platforms and smartphone owning shoppers has streamlined and facilitated this process. To help you better understand social commerce and it’s impact on your business, here are nineteen definitions by a variety or social media and ecommerce experts.
Social commerce provides a social context for customers’ shopping experience that extends across the entire marketing process from product development through to post-purchase fans and brand advocacy. Social commerce continues to evolve and incorporates elements of social media content and engagement with the immediacy of mobile devices, mainly smartphones. As a result, your consumers are consulting a wider group of influencers and checking your retail and online competitors while they’re shopping in your store. (Chart outlining social commerce formats.)
Social Commerce is where social media, content and collaborative tools meet online shopping. Social commerce is a nascent market that encompasses a broad array of options including group buying, social shopping, mobile apps, retailers adding social features, and shopping integrated into social media. Here are ten reasons to add social commerce to your retail marketing mix.